Privacy policy

App: Morse Beacon · Android package com.luckytools.morse_beacon
Data controller: Cloudy NI (sole trader)
ICO data protection registration: ZC222090
Region: Northern Ireland, United Kingdom
Last updated: 30 September 2026
Contact: support@cloudyni.com

Who we are

This policy covers the Morse Beacon Android app, package com.luckytools.morse_beacon, as published on Google Play by Cloudy NI (sole trader), together with the cloudyni.com pages that support it: this policy, the terms of use and the data deletion page.

It describes the build that is on Google Play now. Where a feature is optional this policy says so, and where the app keeps nothing on our servers it says that too. We do not sell personal data.

What stays on your device

The following is written into the app's own private storage on your phone and is never sent to us:

• Lesson progress, completed character groups and your daily-challenge streak.
• Custom phrases and any recent messages you chose to keep.
• Timing, haptic, screen-flash, torch, language and theme settings.
• The locally cached Premium entitlement for this install.

Clearing the app's storage or uninstalling the app deletes all of it at once, without contacting us. The data deletion page lists the steps.

What the app can access

The app asks Android for as little as it can. This is the complete list for the published build:

• The phone's torch (camera flash), used to flash Morse as light. The app does not request the camera permission and cannot capture a photo or a video
• Light haptic feedback, one short pulse per dot and dash; this uses Android's built-in haptics and needs no permission
• Notifications, for the practice reminders you switch on
• Network access, for advertising, purchases and optional diagnostics
• Your advertising ID, used by Google AdMob on the free tier

An item above is used only while the feature that needs it is running, and nothing beyond this list is accessed by the app.

Information the app handles

This is the full picture for the published build: everything the app records, processes or transmits, and where it goes.

• The messages you type, paste or decode. Text is converted to Morse and back on your device. Nothing you type is transmitted to us, and the app has no message server.
• Your learning progress. Which character groups you have completed in the lesson path, the answers you gave, and your streak in the daily decode challenge, so the app can carry on where you left off.
• Phrases you save. Built-in presets are fixed; any custom phrase you write is stored on the device.
• Recent messages, if you are a Premium user and keep the on-device history.
• Settings. Speed, dot/dash timing, haptic, screen-flash and torch options, language and theme.
• Diagnostics and analytics described in the analytics section below.
• Advertising data processed by Google AdMob on the free tier.
• Correspondence you send to support.

Accounts, backup and the switched-off cloud feature

In the build you can download today this app is local-only: there is no account, no sign-in and no server copy of your data, so nothing about you is held on our servers to read, export or delete. The app's code does contain a dormant, optional encrypted-backup feature, but it is switched off and unreachable in this release — there is no control in the app that can enable it.

If we ever ship that feature we will update this policy first, state exactly what a backup would store and where, and provide in-app controls to delete it. Until then, no data from this app is uploaded to us.

Because that feature is switched off, this release creates no account and uploads nothing, so the data deletion page has nothing on our side to delete. If we turn it on, we will update the privacy policy and publish the deletion route before that build ships.

Children and families

Morse Beacon is a general-audience practice and signalling tool and is not directed at children. It is not part of Google Play's Families programme, advertising is not requested in child-directed mode, and there is no chat, no user-generated content shared between people and no way to contact another user through the app. We do not knowingly collect personal information from a child. If a child has used the app on a shared device, clearing the app's storage or uninstalling it removes everything held locally, and a parent or guardian can contact support@cloudyni.com.

Advertising

The free tier shows advertising served by Google AdMob, with consent collected through Google's User Messaging Platform (UMP) where the law requires it. Google and its partners may process your advertising ID, IP address and device information to serve and measure ads. Advertising has no access to the messages you type, your saved phrases or your learning progress. An active Premium subscription or a lifetime purchase removes advertising.

Where the law requires it, the app asks for your advertising consent through Google's User Messaging Platform before it requests an advertisement, and you can change or withdraw that choice from the app's privacy options at any time.

Advertising is served and measured by Google and its partners under Google Privacy Policy and AdMob & privacy. You can reset or delete your advertising ID, and turn personalised advertising off, in Android Settings → Privacy → Ads.

Buying a paid product removes advertising for as long as that product is active; the next section explains what we learn from Google Play.

Analytics, diagnostics and crash reports

The app reports anonymous usage, performance and crash information through the Google services we configure:

• Google Analytics for Firebase (anonymous usage analytics)
• Firebase Crashlytics (crash and error diagnostics)
• Firebase Performance Monitoring
• Firebase Remote Config
• Firebase Cloud Messaging (push notifications)

Those reports carry an app-instance identifier rather than your name, and Google handles them for us under Firebase privacy and security. They are diagnostic: we use them to find crashes and to see which features are used, not to identify you.

We use Google Analytics for Firebase to understand which features are used, Crashlytics to receive crash and error reports, Performance Monitoring for startup and responsiveness, Remote Config to change feature switches without an app update, and Cloud Messaging to send push notifications if you allow them. Analytics events describe app behaviour (for example “transmission started”) and never contain the text you typed, your saved phrases or your message history. You can turn notifications off in Android settings at any time.

Purchases and subscriptions

Anything you buy in Morse Beacon is sold through Google Play Billing. Google is the merchant of record, so your payment method, billing address and the amount you paid are held by Google and never shared with us.

To unlock a paid feature the app asks Google Play whether the product is active. The product identifiers are on the terms of page, and the price is always the amount shown on the Google Play purchase sheet when you confirm it. See Google Play Terms of Service and Google Privacy Policy.

A subscription is cancelled in Google Play, not by deleting anything here, and deleting your data does not cancel it.

How long we keep things

Everything the app stores — lesson progress, streak, custom phrases, any kept messages and your settings — stays on your device until you clear it. You can wipe the stored history from inside the app (Settings → History → clear), and clearing the app's storage or uninstalling it removes the rest at once. Because there is no account and no server copy, we hold nothing of yours to expire. Support correspondence is kept only as long as needed to answer the query, and it is deleted on request, within 90 days. Firebase and AdMob data is retained by Google under our configuration and Google's own rules, and Google keeps purchase records as the merchant of record.

Because this release keeps nothing on our servers, there is no record of yours for us to expire or archive.

Google keeps purchase records and advertising data under its own policies, as the store and as an advertising provider rather than on our behalf.

Your rights

Under UK GDPR you can ask us for a copy of your information, ask us to correct or erase it, restrict or object to how we use it, ask for it in a portable format, and withdraw consent where consent is what we rely on.

Most of what this app holds is on your device, so you are the fastest route to erasure: delete the entries, clear the app's storage, or uninstall the app. Where we hold nothing about you, a request will confirm exactly that in writing.

Email support@cloudyni.com for any of these. We answer within one month and we do not charge for a first request. You can also raise a complaint with the ICO if you are unhappy with how we have handled your information.

How we protect your data

Data kept by the app sits in its private app storage, inside Android's application sandbox, protected by your device lock and by Android's file-based encryption. Anything the app sends or receives travels over HTTPS.

No system is perfect. If we learn of a breach that puts your information at risk we will tell you and the ICO as UK GDPR requires; where we hold nothing about you, there is nothing for a breach to expose.

Changes to this policy

This page was last updated on 30 September 2026, and it describes the build that was on Google Play on that date. If a change affects what the app collects or where it goes, we update this page and the date above before the change ships. If the change is significant we will say so on the app's Google Play listing.

Contact us

Cloudy NI (sole trader) is a sole trader based in Northern Ireland, registered with the ICO for data protection under reference ZC222090.

Email support@cloudyni.com for privacy questions, a purchase problem or a deletion request. We answer data-protection requests within one month and deletion requests within 30 days.

The exact steps for deleting data, and what to send us if you cannot use them, are on the data deletion page.